Overview
Your website should not only show information.
It should help visitors take action.
That action can be simple:
- Call you
- Send an email
- Open WhatsApp
- Find your location
- Visit your Instagram
- Go to another page
- Download a file
- Book a meeting
- Pay online
In NeoWeb, you can do this using the Link Destination settings inside your website editor.
You do not need coding.
You only need to choose where the button, text, icon, or image should lead.
Quick Link Setup Table
Before we explain each link type in detail, here is a quick table you can use when editing your website in NeoWeb.
This table shows which Link Destination to choose, what to paste into the Link field, and when to use Open in new tab.
| What you want to do | Link Destination | What to paste in the Link field | Open in new tab? | Example |
|---|---|---|---|---|
| No clickable action | None | Leave empty | No | No link |
| Open another page on your website | Internal | Page path | No | /services |
| Go to a section on the same page | Internal | Section ID | No | #contact |
| Go to pricing section | Internal | Section ID | No | #pricing |
| Go to FAQ section | Internal | Section ID | No | #faq |
| Call your business | External | tel:+countrycodeNumber | No | tel:+37499123456 |
| Send email | External | mailto:your@email.com | No | mailto:hello@example.com |
| Send email with subject | External | mailto:your@email.com?subject=Your%20Subject | No | mailto:hello@example.com?subject=Website%20Inquiry |
| Send email with subject and message | External | mailto:your@email.com?subject=Subject&body=Message | No | mailto:hello@example.com?subject=Website%20Inquiry&body=Hello%2C%20I%20want%20a%20website |
| Open WhatsApp chat | External | https://wa.me/number | Optional | https://wa.me/37499123456 |
| Open WhatsApp with ready message | External | https://wa.me/number?text=message | Optional | https://wa.me/37499123456?text=Hello%2C%20I%20am%20interested |
| Open Telegram | External | https://t.me/username | Yes | https://t.me/yourusername |
| Send SMS | External | sms:+number | No | sms:+37499123456 |
| Open Google Maps location | External | Google Maps search link | Yes | https://www.google.com/maps/search/?api=1&query=Yerevan%20Armenia |
| Open Google Maps directions | External | Google Maps directions link | Yes | https://www.google.com/maps/dir/?api=1&destination=Yerevan%20Armenia |
| Open Instagram | External | Instagram profile link | Yes | https://www.instagram.com/yourusername/ |
| Open Facebook | External | Facebook page link | Yes | https://www.facebook.com/yourpage |
| Open LinkedIn | External | LinkedIn profile or company link | Yes | https://www.linkedin.com/company/yourcompany/ |
| Open TikTok | External | TikTok profile link | Yes | https://www.tiktok.com/@yourusername |
| Open YouTube | External | YouTube channel or video link | Yes | https://www.youtube.com/@yourchannel |
| Open a PDF or file | External or Internal | File link or file path | Yes | https://example.com/menu.pdf |
| Open booking page | External | Booking tool link | Yes | https://calendly.com/yourname/demo |
| Open payment page | External | Payment link | Yes | https://buy.stripe.com/example |
| Open another website | External | Full website URL | Yes | https://example.com |
The simple rule is:
Use Internal when the visitor should stay inside your website.
Use External when the visitor should open another app, platform, file, or website.
Use None when the element should not be clickable.
Now let's look at each option in more detail and understand how to use it correctly.
What is a link destination?
A link destination tells NeoWeb what should happen when someone clicks a button, text, icon, or image.
For example:
A Call Now button can open the phone app.
A Contact Us button can open WhatsApp.
A View Location button can open Google Maps.
A See Pricing button can move the visitor to your pricing section.
This helps your website become easier to use and more useful for your clients.
The three main link options in NeoWeb
In the editor, you can usually choose between three options:
| Option | What it means | When to use it |
|---|---|---|
| None | The element is not clickable | For decorative buttons, icons, or text |
| External | Opens something outside your website | Phone, email, WhatsApp, Instagram, Google Maps, payment links |
| Internal | Opens something inside your website | Another page or another section on the same page |
Most client actions use External.
Most website navigation uses Internal.
1. Use “None” when nothing should open
Choose None when the button, icon, or text is only visual and does not need to be clickable.
Example:
- A decorative icon
- A label
- A section title
- A design element
This keeps your website clean and prevents visitors from clicking something that does nothing useful.
2. Use “Internal” for pages and sections inside your website
Use Internal when you want to send visitors to another part of your own website.
Examples:
| Action | Link example |
|---|---|
| Go to Contact section | #contact |
| Go to Pricing section | #pricing |
| Go to FAQ section | #faq |
| Open About page | /about |
| Open Services page | /services |
| Open Contact page | /contact |
Internal links are useful because they help visitors move through your website faster.
For example, your homepage can have a button:
View Services
And that button can lead directly to:
#services
So the visitor does not need to scroll manually.
3. Use “External” for calls, emails, WhatsApp, maps, and social links
Use External when the click should open something outside your website.
This includes:
- Phone calls
- Telegram
- Google Maps
- Payment pages
- PDF files
- Booking links
Here are the most useful external link examples.
Phone call link
Use this when you want visitors to call you directly from the website.
| Field | Example |
|---|---|
| Link Destination | External |
| Link | tel:+37499123456 |
| Open in new tab | No |
Example:
tel:+37499123456
Use the full phone number with the country code.
Good format:
tel:+37499123456
Avoid spaces, brackets, and extra symbols.
Email link
Use this when you want visitors to send you an email.
| Field | Example |
|---|---|
| Link Destination | External |
| Link | mailto:hello@neoweb.ai |
| Open in new tab | No |
Simple email link:
mailto:hello@neoweb.ai
Email with subject:
mailto:hello@neoweb.ai?subject=Website%20Inquiry
Email with subject and message:
mailto:hello@neoweb.ai?subject=Website%20Inquiry&body=Hello%2C%20I%20want%20to%20create%20a%20website
This is useful when you want to make the first message easier for your client.
For example, when they click Request Website, their email app can open with a ready subject.
WhatsApp link
Use this when you want visitors to message you on WhatsApp.
| Field | Example |
|---|---|
| Link Destination | External |
| Link | https://wa.me/37499123456 |
| Open in new tab | Optional |
Simple WhatsApp link:
https://wa.me/37499123456
WhatsApp link with ready message:
https://wa.me/37499123456?text=Hello%2C%20I%20am%20interested%20in%20your%20services
This is one of the best options for service businesses, restaurants, beauty salons, clinics, real estate agents, consultants, and local businesses.
It reduces friction because the client does not need to copy your number.
They click once and start the conversation.
Telegram link
Use this when you want visitors to open your Telegram profile, channel, group, or bot.
| Field | Example |
|---|---|
| Link Destination | External |
| Link | https://t.me/yourusername |
| Open in new tab | Yes |
Example:
https://t.me/neowebai
Telegram is useful for communities, support, announcements, private consultations, and service-based communication.
SMS link
Use this when you want visitors to send an SMS.
| Field | Example |
|---|---|
| Link Destination | External |
| Link | sms:+37499123456 |
| Open in new tab | No |
Example:
sms:+37499123456
You can also add a ready message:
sms:+37499123456?body=Hello%2C%20I%20am%20interested
SMS message text may work differently on different phones, so the safest version is only the phone number.
Google Maps link
Use this when you want visitors to find your physical location.
| Field | Example |
|---|---|
| Link Destination | External |
| Link | Google Maps link |
| Open in new tab | Yes |
Search by address:
https://www.google.com/maps/search/?api=1&query=Yerevan%20Armenia
Open directions:
https://www.google.com/maps/dir/?api=1&destination=Yerevan%20Armenia
Use this for:
- Restaurants
- Hotels
- Clinics
- Beauty salons
- Gyms
- Schools
- Retail stores
- Offices
- Showrooms
A Get Directions button can make it much easier for clients to visit you.
Social media links
Use External for social media links.
| Platform | Example |
|---|---|
https://www.instagram.com/yourusername/ | |
https://www.facebook.com/yourpage | |
https://www.linkedin.com/company/yourcompany/ | |
| TikTok | https://www.tiktok.com/@yourusername |
| YouTube | https://www.youtube.com/@yourchannel |
| X / Twitter | https://x.com/yourusername |
For social links, it is usually better to turn on Open in new tab.
This way, your website stays open while the visitor checks your social page.
File and PDF links
You can also link to files such as:
- Menus
- Catalogs
- Price lists
- Presentations
- Brochures
- Portfolios
- Documents
Example:
https://example.com/catalog.pdf
Or, if the file is inside your website:
/files/catalog.pdf
For files, it is usually better to enable Open in new tab.
This helps visitors view the file without leaving your website completely.
Payment and booking links
If your business uses online payment or booking tools, you can also connect them to buttons.
Examples:
| Use case | Example |
|---|---|
| Payment page | https://buy.stripe.com/example |
| PayPal | https://www.paypal.com/paypalme/username |
| Booking page | https://calendly.com/yourname/demo |
| Reservation page | https://example.com/book |
Use these for buttons like:
- Book Now
- Pay Online
- Reserve a Table
- Schedule a Call
- Buy Ticket
- Start Consultation
For payment and booking links, use External and enable Open in new tab.
When should you enable “Open in new tab”?
Use this simple rule:
| Link type | Open in new tab? |
|---|---|
| Internal page | No |
| Same-page section | No |
| Phone call | No |
| No | |
| Optional | |
| Telegram | Optional |
| Social media | Yes |
| Google Maps | Yes |
| PDF or file | Yes |
| Payment page | Yes |
| Booking page | Yes |
| External website | Yes |
The goal is simple.
If the link keeps the visitor inside your website, do not open a new tab.
If the link sends the visitor to another website or platform, open a new tab.
How to write special characters inside links
Some links use ready messages, email subjects, or addresses. In these cases, spaces and symbols should be written in a special format.
Here are the most common ones:
| Character | Use this |
|---|---|
| Space | %20 |
| Comma | %2C |
| Line break | %0D%0A |
: | %3A |
/ | %2F |
& | %26 |
Example:
Instead of writing:
Hello, I want a website
Use:
Hello%2C%20I%20want%20a%20website
This helps the link work correctly.
Practical examples for your website
Here are examples you can copy and adjust.
| Button text | Link Destination | Link |
|---|---|---|
| Call Now | External | tel:+37499123456 |
| Email Us | External | mailto:hello@example.com |
| Request a Website | External | mailto:hello@example.com?subject=Website%20Request |
| WhatsApp Us | External | https://wa.me/37499123456 |
| Message on WhatsApp | External | https://wa.me/37499123456?text=Hello%2C%20I%20am%20interested |
| Open Telegram | External | https://t.me/yourusername |
| Get Directions | External | https://www.google.com/maps/search/?api=1&query=Your%20Address |
| View Instagram | External | https://www.instagram.com/yourusername/ |
| View Services | Internal | #services |
| View Pricing | Internal | #pricing |
| Contact Us | Internal | #contact |
| Download Menu | External | https://example.com/menu.pdf |
| Book a Call | External | https://calendly.com/yourname/demo |
Why smart links matter
A good website should not make visitors think too much.
If they want to call, the button should call.
If they want to message, the button should open WhatsApp.
If they want to visit, the button should open maps.
If they want to learn more, the button should move them to the right section.
Small details like this make your website feel easier, faster, and more professional.
Final tip
Before publishing your website, test every important button from your phone.
Check:
- Does the phone button open the call app?
- Does the email button open the email app?
- Does WhatsApp open the right chat?
- Does the map link open the correct location?
- Do internal buttons move to the correct section?
- Do social links open the correct profile?
Your website is not only about design.
It is about helping clients take the next step.
With NeoWeb, you can connect each button, icon, and section to the right action without coding.
Build a website that helps clients take action.
Turn buttons, text, and icons into useful next steps for your visitors.
Your next step
Create and improve your website with NeoEditor’s integrated AI and structured visual components. Speak or type a request, or connect NeoPresence scans and opportunities to automatically generate product pages, information updates and blogs. Your team reviews the content and controls publishing.
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